Questions about COVID-19 testing and vaccines? Learn more

The uncertainties surrounding COVID-19 can raise many questions. See how we are answering your questions about COVID-19 and our services. Learn more

  • Members

    For most employees and their covered family members, the pharmacy benefit is the most used healthcare benefit offered. As your pharmacy benefit manager, and as a healthcare provider through our mail service and specialty pharmacies, Serve You Rx takes this responsibility seriously.

    Discover a wide array of tools and resources to help maximize your pharmacy benefit and better manage prescription drug costs through informed decision making.

  • Providers

    As a healthcare provider, Serve You Rx respects and understands the critical, central role that physicians, pharmacists and other healthcare professionals play in taking care of our members. We stand ready to help you deliver excellent healthcare to all of those who have placed their trust in all of us.

    The support you need to ensure our mutual patients enjoy a positive experience time and again is just a click away.

Our Story

Since 1987, Serve You Rx has been the pharmacy benefit manager (PBM) of choice for benefit and insurance brokers and consultants and their clients, including employers, unions, coalitions and governmental entities, as well as third party administrators who are looking for a valuable partner to effectively manage prescription drug costs.


If you have questions about Serve You Rx, our Pharmacy Benefit Management services or other areas of our business, do not hesitate to contact us. We are here to serve you.

Members of the public can find the federal food and drug administration’s list of all currently approved interchangeable biological products through the Wisconsin Pharmacy Examining Board’s website here.

Members of the public can find the Wisconsin Pharmacy Examining Board’s list of the 100 most commonly prescribed generic drug product equivalents at its website here.